More than seven in 10 say a commitment to fairness (78%), providing fact-checking resources (74%), a commitment to transparency (71%) and providing links to research and facts to back up its reporting (71%) are very important factors for them in fostering trust. Seventy-seven percent say the organization’s record of having published inaccurate or false information is very important, and 53% say the same about the frequency with which organizations make mistakes. The two highest-rated factors - both rated as very important by more than eight in 10 respondents - are a commitment to accuracy (89%) and quickly and openly correcting mistakes (86%). However, they did not express much greater trust in news sources that have a reputation for a partisan leaning consistent with their own. Both Republicans and Democrats were less likely to trust news sources with a partisan reputation that opposes their own. Transparency also emerges as an important factor in the closed-ended ratings of factors that influence trust: 71% say a commitment to transparency is very important, and similar percentages say the same about an organization providing fact-checking resources and providing links to research and facts that back up its reporting.Īn experimental approach not only showed the importance of accuracy, bias and transparency, but also revealed a complex relationship between partisanship and media trust. Relatively few mentioned a news organization’s partisan or ideological leaning as a factor.Īccuracy and bias also rank among the most important factors when respondents rate how important each of 35 potential indicators of media trust are to them.
At the same time, 69% of those who have lost trust say that trust can be restored.Īsked to describe in their own words why they trust or do not trust certain news organizations, Americans’ responses largely center on matters of accuracy or bias.
adults, including more than nine in 10 Republicans, say they personally have lost trust in the news media in recent years.
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